The official release of one song of the highly anticipated movies Uma took place on May 5, Sunday. The program also saw the launch of an I-Book of the film – the first time ever for a Nepali feature film.
Uma, the feature film directed by Tsering Rhitar Sherpa and produced by his production company Mila Productions Pvt. Ltd. went on the floor on November, 2012. Set in the early 2000s, during the Maoist insurgency, when Nepal was going through one of the biggest conflicts in the country’s history, comes a story about a widowed mother and her two children – son Milan and daughter Uma. Inspired by true events, the film’s story revolves around a brother and sister who are separated by circumstances caused by ideological differences.
The film is gaining a lot of buzz and interest on social media, especially on Facebook.
One of the highlights has been the recent tweet by ex-Prime Minister Baburam Bhattarai who wrote, “I feel good realistic films are strong tools for social change. Would like to see UMA when time permits. Happy May Day to all workers.”
No doubt the above tweet by former prime minister and Vice-Chairperson of UCPN (Maoist) has increased the profile of the film, which already reached #1 on a recent online poll as one of the most anticipated films.
As the film gets ready for a May 24 release, the film’s production company Mila Productions Pvt. Ltd has signed with an NY based NGO Empower1, who has reserved the rights to screen the film in the US and Canada.
Empower1 is dedicated to the empowerment of underprivileged children in Nepal by means of quality education, building of life skills and a supportive environment for them to grow and flourish. For more information about Empower1, log on to- www.empower1group.org.
The film has 3 songs; the music video for the song by Abhaya and the Steam Injuns titled ‘Sirima Siri’ has already garnered 65k+ likes on youtube. The next song to be released is music maestro Gopal Yonzan’s ‘Bann ki Chari’. It is a 4-minute song picturised in the backdrop of Uma and Milan’s village and shows the progress of Uma and Anil’s relationship.
Keeping in mind the relevance and importance of online campaigns an ibook will soon be released. The ibook, available for free on itunes, will give a comprehensive look on all aspects of the film and will be a multi-media treat as the readers will get an extended look into various aspects of the film through text, photos, interviews, audio and video bites. After it’s itunes release, it will be made available for android based phones as well. Such a promotional campaign will be the first of its kind in Nepal.
The film is scheduled for a May 24, Jesth 10 release and will be distributed by DCN.
Here is the Video od Ban Ki Chari from Movie Uma